Webmaster’s must concentrate on the growing SEO metrics from Page Rank to LTV plus return on investment.
There are many methods to move beyond page rank, to novel metrics which will enhance the budget allotted to search engine optimization services by the companies.
Many clients find it difficult to measure search engine optimization performance because of disconnect between legacy systems in tracking performance. In case of large companies looking out for immediate results, and novel breakthroughs; whereas natural search benefits are longer term. Search engine optimization performance is not maintained from the years gone by; that is why there is no way of comparison. Poor analytics can also be a reason behind the corporations questioning search engine optimization effectiveness. Often the people who delegate budget on search marketing; know little about it.